A new alliance is born
GLOBAL – A long term strategic alliance between Nokia and Microsoft builds a global ecosystem that creates opportunities beyond anything that currently exists. This ecosystem offers a serious alternative to the existing choices to operators, developers and consumers. Bringing together highly complementary assets and competencies will allow this ecosystem to achieve more than any other industry partnership could achieve. Welcome to the third ecosystem.
“Today Nokia and Microsoft intend to enter into a strategic alliance. Together we will bring consumers a new mobile experience with stellar hardware, innovative software and great services. We will create opportunities beyond anything that currently exists,” says Nokia CEO Stephen Elop.
Together Microsoft and Nokia have some of the most globally recognized and treasured brands on the planet. This can be leveraged for the benefit of the ecosystem and the products. Brands like Bing, Xbox, Office, Windows Phone and Nokia, would be all in one package.
“In this partnership with Nokia, Microsoft brings its’ Windows Phone software and the brand mobile consumers want like Bing, Office and of course Xbox Live,” says Microsoft CEO Steve Ballmer.
Nokia wouldn’t be just be another Windows Phone OEM. Nokia plans to help drive and define the future of the platform. That could include contributing expertise on hardware optimization, language support, customization of the software and helping bring Windows Phone to a larger range of price points, market segments and geographies.
Nokia operates an established, global supply and distribution network with the capability to bring products to almost every corner of the world. That provides the capability to take potential Nokia Windows Phone products and make them globally competitive. Scale is critical to a winning ecosystem. Together, Nokia and Microsoft would bring unrivalled scale in global reach, brand identity and product breadth.
Now more than ever, consumers, developers and operators have more compelling choices in the mobile space. It’s an exciting time.
Are you ready for the third ecosystem?
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