Nokia is pushing high-end innovation to new price points, with four product launches that enrich the portfolio and make our phones available to a host of new customers. The new devices include our most affordable Windows Phone 8 smartphone and our lowest-priced mobile phone. Feature-rich across the bunch, their quality, robustness and unique design make each of these new devices compelling in its own right.
Nokia CEO Stephen Elop said:
“The momentum behind Nokia is gathering pace. The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe.”
Now let’s take a quick look at each of the new launches – click through on each subtitle to get the in-depth story. In no particular order,
The Lumia 720 is a sleek, stylish smartphone that’s destined for the hands of socialites. Light in weight, but no lightweight, it has, we believe, the best camera experience of any midrange smartphone. That includes an f/1.9 aperture that beats most high-end cameras, combined with our exclusive Carl Zeiss optics usually reserved for our flagships. It also offers our best front-facing camera performance. With music, HERE location services, NFC and the option of adding snap on wireless charging covers, it’s a lot of phone for this price.
Learn more about the Nokia Lumia 720 in this post.
With the Lumia 520, our most affordable Windows Phone 8 smartphone, we are bringing a high-end smartphone experience within range of more people than ever before. With a super sensitive touch four inch display, camera lenses, exchangeable shells and Nokia’s unique music and navigation services you get many of the same Lumia experiences that were previously available only on high-end devices.
Read more about the Nokia Lumia 520 in the full article.
The Nokia 105 is our most affordable mobile phone, offering exceptional value to new mobile buyers at just €15. It’s a great introduction to Nokia’s quality, style and dependability, with a terrific battery life and good looks too. It’s no one-trick pony either, with an FM radio, flashlight, colour screen and support for the Nokia Life service.
Get more details about the Nokia 105 here.
Finally, we have has set about reinventing the feature phone for 2013 with the Nokia 301. It marries the much-loved traditional ‘candybar’ format with the design approach and colour palette that’s become familiar on Lumia smartphones. It’s full-featured, too, with the Xpress Browser, a smart 3.2-megapixel camera, with features inspired by our Nokia digital lenses, Microsoft Exchange compatibility and a full complement of social apps on tap.
Find out all about the Nokia Lumia 301 in this post.
But it’s not just about the phones. We are also delighted to announce new service offerings and partnerships. We’ll be covering these in more detail across the week.
- HERE branches out. As well as planning some new features for HERE apps on Lumia, we will also make HERE available for other Windows Phones in select markets. The platform will also be licensed to Mozilla for the Firefox OS.
- App experience. We’re also unveiling a series of new and improved apps, including a bigger and better version of Cinemagraph, a new Place Tag lens (powered by LiveSight) and a Glam-Me camera app.
- For third party apps, we’ve been opening up our imaging, location and music APIs so that developers like Burton, GoPro and Foursquare can build exclusive apps for Lumia, while co-operation with DreamWorks promises some exciting ‘virtual entertainment experiences’ later in the year.
- There’s a whole bunch of new third party apps as well for both Lumia and Asha, all of which have been built from the ground up to take advantage of the unique features of the platform.
Breathless yet? We’re camped-out right here in Barcelona at MWC and will bring you even more details and the latest news as it happens across the week.