The imaging experience isn’t the only stunning thing about the Nokia Lumia 1020.
If you look beyond the camera, you’ll quickly notice that Nokia’s distinctive design approach to colours and materials has also left its unique mark on this premium device.
The Nokia Lumia 1020 will be available in yellow, white and black. The choice is a deliberate reflection of the people who may be most attracted to the wondrous photography experience that the Lumia 1020 offers.
“We wanted to keep it as a focused selection of colours. It’s an approach that will appeal to camera enthusiasts who are, perhaps, used to a black, but open to a rich colour like yellow,” says Jaana Beidler from Nokia Design.
The yellow will have a youthful appeal for younger people who are interested in cutting edge technologies, and who want an amazing camera to document every aspect of their lives.
“For them, the yellow is a little more energetic and expressive; it’s a unique Nokia character,” says Jaana.
All three colours have a matt finish, which has been selected over gloss because of its character and the quality feel that it offers.
The top coat has also been further improved with an anti-fingerprint and dirt resistant finish.
“We looked at and tested both matt and gloss finishes. However, the matt looked and lent itself very well to the three colours,” says Jaana.
Of course, the colour of any Nokia Lumia smartphone goes hand-in-hand with the material itself, but the iconic black camera bezel really helped shape the thinking with this imaging powerhouse.
Proud to be polycarbonate
While the use of metal in the Nokia Lumia 925 has won plenty of admirers, it was never meant as an end to Nokia’s long and proud history with polycarbonate.
“We are a leader in premium polycarbonate execution and the Nokia Lumia 1020 is continuing that success and the character that we have established since the Nokia N9,” says Jaana.
“We have revolutionised how plastic is perceived by many – the single piece polycarbonate is a real Nokia signature.“
A defining aspect of Nokia’s polycarbonate is that the colour runs through the whole material. The colour is an inherent part of the production process, and not just applied as a top layer afterwards.
The Nokia Lumia 1020 polycarbonate ensures that even if it gets scratched or worn, the colour never shows it.
“We have developed a very deep understanding of this material and have perfected its use”, says Jaana of the way Nokia executes the polycarbonate.
The camera is never far away when you’re discussing the Nokia Lumia 1020.
The camera detail is aluminium and has a black matt finish, regardless of the main colour choice. Aluminium was chosen because of ‘durability and quality.’
On the other side of the smartphone, the display is Corning Gorilla Glass 3 and is curved at the edges to complement the industrial design. On the sides, the keys are also aluminium.
The overall feel is that the Lumia 1020 is comfortable and luxurious to hold in your hand. However, it’s also designed to be tough and resistant to everyday use and abuse.
Who wants one?